Engage

Convert

Forcing your visitors to fill out a form and dragging them through a funnel, gets you but less results than you should be getting.

That is the old way of marketing, it focuses fully on the company processes and pays less to no attention to your visitors

It passes your audience through generic marketing experience that is not personalised, limits their access to the right information, prolongs their qualification process, sends them random emails and calls when they are busy, and leaves them, at best, frustrated and checking out your competitors.

According to a study from Harvard Business Review, you have to respond within 5 minutes of initial contact to have the best chance of qualifying a lead. If you wait any longer, your odds of qualifying that lead decreases by 400%

And a higher percentage of your visitors didn’t even take the bite on your forms and funnels to start with; 81% of tech buyers who encounter gated content simply decide not to download it

This is after you have spent enormous time waiting for, and exchanging multiple emails back and forth with, developers and designers you hired for premium to create you the best form page.

This is how much traditional landing pages is hurting your conversions and working against your business growth

And it is not just Tesla, lots of small and medium scale businesses, and even the big name brands have gotten unmatched results by testing out and consequently switching to conversational landing pages and campaigns.

Better Engagement

By definition, a conversation means 2 or more people talking, which in itself is engaging. Talking to people (like traditional landing pages do) and talking to people (like conversational landing pages and campaigns do) are 2 different things. The former alienates the person in a one-way manner, the latter includes the person in the conversation and allow them interact and make choices.

People feel more comfortable having a chat with your business. When engaged in a conversation, they are less likely to bounce.

More Qualified Leads

In a conversation, you get to guide your audience through a chat. This gives you the opportunity to collect data and qualify them while keeping them super engaged. This will help you personalize future messages. A conversation can take many turns, you can easily delve into why a buyer came to your site, what their biggest pain points are, and which product features are most important to them.

Plus, you won’t have to second-guess whether a lead fits your ideal customer profile or is actually looking for support — you’ll know by the end of the conversation.

Interactive Conversational Experience

In a conversation, your audience is allowed to participate, and based on their responses and choices the conversation can take many turns aimed at giving them the most desired information on your brand, product and business in general.

Your audience are left satisfied and fulfilled with the interaction they have with your brand.

Higher Conversions

With a traditional landing page you can see an average conversion of around 2.35%. However, with a conversational landing page, 4X (quadruple) your conversions.

By instantly engaging your audience who show any interest in your brand with a conversation, you instantly boost your chances of qualifying and converting that lead.

Higher Completion Rates

If you send people to a one-sided questionnaires where they scroll through and try to complete pages of questions, the completion rate would be way too low compared to when they are on a conversational questionnaire.

For example, an insurance company recently found that 12% more people completed the quote questionnaire on Messenger compared to their website’s quote tool, reducing cost per leads by 23%.

Reduce Cost & Improve Operational Efficiency

With a traditional landing page you only convert about 2.35% of your visitors after series of hurdles and steps presented with forms. This costs you more in ads and in staff.

On the other hand, conversational landing pages go straight to qualifying and converting your audience once they indicate interest. This shortens the sales cycle, reduce cost and improves operational efficiency.

Build Trust and Brand Loyalty

Conversations provide a personal touch to people’s experience with your brand. This is necessary to increase brand trust. There’s an exceptional focus on brand trust amongst the younger generation of consumers. Providing information useful information focused on exactly what the person wants leave them satisfied and happy.

This is important for your brand, and a kind of instant result you can only get with conversational marketing.

More Sales

One important factor about Conversational Marketing is that it allows you to interact with customers directly, and by so you can assist their purchasing experiences.

A survey by Facebook says that customers are 50% more likely to buy from a brand after chatting with them; either with a customer support representative or an automated conversation with an A.I. or chatbot.

And Much More Benefits...

Almost every marketing task you previously tried to accomplish with traditional landing pages, form campaigns, and customer-action based goals can be replaced with conversational marketing. And you will get much better results!

Q. How time-consuming is it to setup a conversational campaign in Landrr?

If you can drag drop, point click and type, then you can create any conversational experience with Landrr. It is so simple even a 3 year old can do it.